The reading guides below contain a list of study questions to guide you through the readings, as well as instructions for the assigned one-pagers and exercises due throughout the course.
| SES # | TOPICS | READING GUIDES |
|---|---|---|
| 1 | The economics of information | |
| 2 | Sermo | (PDF) |
| 3 | Differential pricing, signaling and screening | (PDF) |
| 4 | Bundling and aggregation | (PDF) |
| 5 | Search and competition | (PDF) |
| 6 | Two-sided networks: eBay | (PDF) |
| 7 | Pricing at zero | (PDF) |
| 8 | Amazon | (PDF) |
| 9 | Targeted advertising: Google | (PDF) |
| 10 | Measurement, analytics and experimentation | |
| 11 | The long tail | (PDF) |
| 12 | Deep QA and knowledge work | (PDF) |
| 13 | Midterm exam | |
| 14 | Wikipedia | (PDF) |
| 15 | Enterprise 2.0 | (PDF) |
| 16 | Open source and innovation | (PDF) |
| 17 | Experimentation, replication and innovation | (PDF) |
| 18 | Digital advantage | (PDF) |
| 19 | Social networks | (PDF) |
| 20 | Information analytics | (PDF) |
| 21 | Student presentations | |
| 22 | Emerging electronic markets | (PDF) |
| 23 | Future of information economy | (PDF) |