| 1 |
Lecture: Introduction (PDF) |
| 2 |
Lecture: The Customer Decision Process (PDF) |
| 3 |
Case Study: Vicks |
| 4 |
Lecture: Marketing Strategy 1 (PDF) |
| 5 |
Lecture: Marketing Strategy 2 (PDF) |
| 6 |
Case Study: Vestron |
| 7 |
Case Study: Barco |
| 8 |
Lecture: New Product Development (PDF) |
| 9 |
Case Study: Optical Distortion |
| 10 |
Lecture: Pricing (PDF) |
| 11 |
Case Study: Tweeter etc. |
| 12 |
Lecture: Management of Marketing Channels 1 (PDF) |
| 13 |
Case Study: Boston Whaler |
| 14 |
Lecture: Management of Marketing Channels 2 (PDF) |
| 15 |
Case Study: Michael Bregman |
| 16 |
Lecture: Advertising (PDF) |
| 17 |
Lecture: Advertising at Nike |
| 18 |
Lecture: Conclusion (PDF) |
