| 1 | Introduction |
| 2 | Economic value in use: Atlantic computer example |
| 3 | Pricing under customer uncertainty |
| 4 | Virgin case |
| 5 | Measuring customer response to prices |
| 6 | Colonial Homes: Price elasticities |
| 7 | Pricing to divide customers |
| 8 | Keurig case |
| 9 | Technology and pricing |
| 10 | SIMS case |
| 11 | Pricing simulation |
| 12 | Pricing simulation (cont.) |
| 13 | Pricing with competitors |
| 14 | Cigarette wars case |
| 15 | Group presentations |
| 16 | Group presentations (cont.) |
| 17 | Group presentations (cont.) |
| 18 | Class wrap up |
| 19 | In class final exam |
