| 1 |
Introduction |
Form Team |
| 2 |
Conjoint Basics |
Form Team (con't) |
| 3 |
Creating a Survey |
Pick Topic & Write Questionnaire |
| 4 |
Cluster Analysis |
Pick Topic & Write Questionnaire (con't) |
| 5 |
Segmentation and Market Structure |
Revise Draft |
| 6 |
Guest Lecture: Dewey Library Staff, Secondary Research |
Revise Draft (con't) |
| 7 |
John Wax Case and Factor Analysis |
Conduct Survey |
| 8 |
Perceptual Maps |
Conduct Survey (con't) |
| 9 |
Review Case: MSA |
Complete Survey & Enter Data |
| 10 |
Information Pump |
Analyze & Complete Report |
| 11 |
Presentations |
Analyze & Complete Report (con't) |
| 12 |
Presentations |
|
